Relation Of Finance With Marketing

Finance has indirect relation with marketing, human resource management and quantitative methods. Finance has broad field so it has directly or indirectly related with many more aspect. Marketing is closely related with finance but the relationship is indirect. Indirectly, marketing is making so much positive or negative effect to the finance.

The personnel of marketing decision forecast the sales of a firm. The financial decision maker decides the financial involvement of such forecasting. Whether the forested sales can be made available from financial resources or not ?If not, how much new fund is needed should be decided by the decision Maker. The capital is required for the promotion plan of new product. It has effect on the estimated cash flow. So the financial manager should give attention on such effects.If the financial manager neglect the effect of marking on finance then the business will got an accident. So it is very important relationship.Any business company can sell their product only by marketing and sell will increase and the business will be financial strong.

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